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Edgy, Humorous, Informative New Breast Feeding Support Videos

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The Baby-Friendly Council of Newfoundland and Labrador is today releasing the Newfoundland and Labrador Breastfeeds Video Series.

The Newfoundland and Labrador Breastfeeds video series was developed through a unique partnership with the Arts Community. Produced by well-known local film director Mary Lewis, the video series features many local and national celebrities like Mark Critch, Cathy Jones, Andy Jones, Mary Walsh, Pete Soucy (“Snook”), The Ennis Sisters, Brad Gushue, Tim Baker, Marthe Bernard, Mary-Lynn Bernard, Kim Stockwood, Jonny Harris, Lisa Moore, Sheilagh O’Leary, Damhnait Doyle, Krystin Pellerin, Krysta Rudofsky, and many others, along with local breastfeeding families and health professionals.

The videos are meant to be innovative and edgy. If you are expecting a ‘how to’ on breastfeeding you will have to look elsewhere! In a world of public health messaging about many choices families make, these videos were designed to really stand out from the crowd.

It is our goal to see more Newfoundland and Labradorians talking about breastfeeding. One of the lessons we have learned from the research is that most women and families have heard “breast is best.” However, this does not always mean they decide to breastfeed. Women need to be able to make informed decisions. They should hear about the real health benefits of breastfeeding. But they should also hear about the risks of not breastfeeding. This is a shift in our public messaging about breastfeeding.

The videos feature the thoughts of experiences of a variety of people. From young children to grandmothers, everyone is included! The intent is to inform and educate. But moreso, these videos were created to start discussions in our families, our communities, our health offices and amongst partners. All the videos address the barriers and challenges that arise when women think about how they will feed their babies.

All participants share in an open, honest and often humorous manner their personal experiences or perspectives about breastfeeding. As you view the videos I am sure that you will identify with some of the speakers’ comments.

The message is that breastfeeding is important for the health of mother and baby, and NL women should “try it, you won’t regret it”.

The videos are available here on our website, via our video viewer. They are also available on our YouTube channel and will be released beginning this week on our Vimeo channel. Please view them and, more importantly, share them!

You won’t regret it

This celebrity-packed exploration of the choice of breastfeeding is an ideal video for any public event. A must-see for its entertainment value alone, this fast-paced video shares laughs, facts, personal thoughts, song and passion. As a group of celebrities begin by discussing the benefits of formula feeding, the conversation quickly twists. In the end, all agree, breastfeeding is the one parenting choice you won’t regret.

What Breasts Are For

Looking at breastfeeding from the perspectives of everyone ranging from young children to grandmothers, childless young women to fathers, this video is ideal for pregnant women and their support partners in a prenatal setting. There is someone for everyone to identify with as we explore the importance of breastfeeding and the risks of formula feeding. This video will lead viewers to think about “what breasts are for.”

Why?

This short video addresses why women make the personal choices they do around infant feeding. Discussions include the importance of local culture and support; the role of grandparents and partners; and the mothers’ considerations regarding freedom and confidence. Ultimately, breastfeeding is encouraged for health and convenience. This video may be used to open the dialogue on breastfeeding among pregnant women, their partners and those who may influence them.

 

Edgy, Humorous, Informative New Breast Feeding Support Videos

16 Responses to Edgy, Humorous, Informative New Breast Feeding Support Videos

  1. Wonderful job!!! I hope everyone in NL gets to see these videos!

  2. Fab job….I am an LC in a Level 11 hospital…(on the road to becoming Baby Friendly…) loved the information….loved the presentations…and who does not love some of our famous Canadian actors…loved the humour !!!…..thanks for sharing and we will be sharing with our staff as well.
    Sincerely Brenda Scott, RN, IBCLC

  3. Love these! So well done and so very true – breastfeeding is the one parenting decision that I know I will never regret.

  4. Wow! Excellent work. I’m from Australia and will be sharing this blog! Good luck with your education campaign.

  5. Good job promoting and talking honestly about the real benefits of breastfeeding.

  6. The ‘you won’t regret it’ video has all the right concepts but takes wayyyyyy too long by present day Internet standards to get to the meat of the msg. Lots of ‘don’t do its’ turn to what many would consider actually quite convenient points regarding formula feed; then turns to ‘but I did its’… With over 2 mins invested I still didn’t hear a single positive factor re: brestfeeding or negative effects of formula feed. The video doesn’t begin it’s purpose until 3:00. When I jumped ahead 3/4 I heard “vitamins” and “nutrients” followed by “antibodies”. Great idea, crew & campaign, but as a social media video it’s msg may get lost on many.

  7. Oh my goodness, I’m sitting with tears running down my cheeks – how amazing!!!

    I have been a birth and postnatal doula for 6 years now and work in many breastfeeding drop in clinics and on our local postnatal hospital ward giving breastfeeding support to new mothers.

    Keep up the great work!!

  8. RE: You won’t regret it

    As a Newfoundlander (living outside the province now) and a Health Educator I am extremely proud of this initiative. You are bringing attention to a very important matter.

    However, as a brand new mom who struggled massively with breastfeeding I’d like to offer a few comments. My experience is very recent so this resonates with me a lot right now.

    The video says that breastfeeding is easy once you get the hang of it. I’d like to say that this is definitely not true for everyone – and this has become evident when I shared some of my own struggles with other mom’s. The video doesn’t address that some people may encounter bumps along the road and it’s normal and can be difficult (emotionally and physically). I understand that the concept is to promote b’feeding. However, as part of the promotion it would be worthwhile to mention that help is out there if you need it (i.e – public health nurse, lactation consultant etc..). Mom’s who are struggling may feel a bit put off by the video – the may feel (like I did) that their struggles are minimized. They may also feel extreme guilt if they have to resort to formula to nourish their baby. Anyway, just my two cents. I understand that you can’t please everyone. I also understand the primary objective and your target audience. I know that a video can’t capture everything (although it is long enough to do so). I’d simply ask you to give a nod to resources for assistance in future PSAs. You may actually enable a few struggling mom’s to go onto successfully breastfeed.

    I did however appreciate that the video did address Mom’s that may only be able to nurse for shorter periods of time.

    Thanks for the opportunity to comment. I hope that my input has been helpful.

  9. Hi Stephanie,
    Thanks for your heartfelt and insightful input. I think your concerns are valid, but the thoughts expressed in the videos reflect individual experience. Certainly for women who are struggling, we’ve linked a number of resources on our website and facebook page. The purpose of the videos is to make women in the prenatal and preconception stages consider breastfeeding as an infant feeding choice, not to make women who have struggled or have turned to formula feel bad about their choices.
    In future PSAs we will address other issues. These videos, as I’ve said, were designed primarily for a prenatal audience and to get people talking. And we’re very glad it got YOU talking!
    If you’d like to discuss further or possibly present a guest blog on your thoughts about it for our website, I’d love to hear from you!
    Email babyfriendlynl AT gmail.com and we can set something up?

  10. Hi Krista,
    We’re currently in the process of developing shorter, more concise videos to be used as PSAs and in social media strategising. These first videos were designed to be used in a prenatal or preconception setting – classrooms, doctor’s offices, etc. We’re thrilled that they’re being shared so widely via social media and we think when we release our shorter vids the impact will be even greater.
    Thanks for your great feedback and stay tuned!

  11. I agree with Stephanie’s comments above as I too struggled with breast feeding. I also agree that breastfeeding is the best option when it comes to feeding your baby. However, it is just not possible for some women and this can be a source of great emotional anguish. I understand from your response that the purpose of this video is to get post-conception and prenatal groups thinking about breastfeeding. While this is certainly one outcome of the video, due to the negativity in the beginning, the following outcomes are also possible: 1. A percentage of women from your target groups will also struggle with breastfeeding and feel even more emotional anguish over having to resort to formula feeding their child. 2. New mothers currently struggling with breastfeeding will feel even more emotional anguish over their own situation. 3. Mothers who have already tried and were unable for some reason will feel offended. 4. Mothers who made a choice to formula feed their baby will feel belittled. I do feel that there are a lot of positive aspects toward the end of the video and feel that they shouldn’t be clouded with unnecessary negativity. I think the message would be more widely received by removing the negativity from what should be such a positive message.Thanks

  12. I hope people around the world see these! I love them and I have been breastfeeding my son for 9 months and still going!! :) You all did a beautiful job of getting all of this information!

  13. Now that think about it I would like to suggest that you should look into talking about Le Leche League and Mom2Mom support groups!!

  14. These videos are wonderful. I was forwarded them by the coordinator at my local Family resource centre. I am currently breastfeeding my second son, who is 10 months old, and had previously breastfed my first for 14 months. And now i can’t imagine bottle feeding and what a hassle it must be. But i still find many mothers are choosing to bottle feed. I think a lot of it has to do with a lack of support from society. My generation were raised in a time when bottle feeding was the thing to do. I remember my mother telling me that she breastfed me for a few months, but back then( when formula was new on the market) breastfeeding was frowned upon, it was dirty and only low income people did it. And when i got pregnant and decided i was going to breastfeed my family was supportive. but it seemed like everyone else i talked to wern’t that much, their responses were “don’t worry if you can’t do it”. There were no “try to stick it out, it only gets easier” (which is my opinion on breastfeeding)

    PS. I am typing this one-handed while i feed my son.

  15. Pingback: Breastfeeding Mileage…48 months and counting… | Baby Language by DBL

  16. Great to see breastfeeding promoted positively. I breastfed my two children and was living in Montreal at the time. I was once approached by a lady in a shopping mall as I discretely breastfed my baby, who refused to drink from a bottle. She asked me if I had a home! Can’t believe there are people who feel that way! It is the most natural and amazing gift to give your child, and I support it all the way.


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