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Edgy, Humorous, Informative New Breast Feeding Support Videos
The Baby-Friendly Council of Newfoundland and Labrador is today releasing the Newfoundland and Labrador Breastfeeds Video Series.
The Newfoundland and Labrador Breastfeeds video series was developed through a unique partnership with the Arts Community. Produced by well-known local film director Mary Lewis, the video series features many local and national celebrities like Mark Critch, Cathy Jones, Andy Jones, Mary Walsh, Pete Soucy (“Snook”), The Ennis Sisters, Brad Gushue, Tim Baker, Marthe Bernard, Mary-Lynn Bernard, Kim Stockwood, Jonny Harris, Lisa Moore, Sheilagh O’Leary, Damhnait Doyle, Krystin Pellerin, Krysta Rudofsky, and many others, along with local breastfeeding families and health professionals.
The videos are meant to be innovative and edgy. If you are expecting a ‘how to’ on breastfeeding you will have to look elsewhere! In a world of public health messaging about many choices families make, these videos were designed to really stand out from the crowd.
It is our goal to see more Newfoundland and Labradorians talking about breastfeeding. One of the lessons we have learned from the research is that most women and families have heard “breast is best.” However, this does not always mean they decide to breastfeed. Women need to be able to make informed decisions. They should hear about the real health benefits of breastfeeding. But they should also hear about the risks of not breastfeeding. This is a shift in our public messaging about breastfeeding.
The videos feature the thoughts of experiences of a variety of people. From young children to grandmothers, everyone is included! The intent is to inform and educate. But moreso, these videos were created to start discussions in our families, our communities, our health offices and amongst partners. All the videos address the barriers and challenges that arise when women think about how they will feed their babies.
All participants share in an open, honest and often humorous manner their personal experiences or perspectives about breastfeeding. As you view the videos I am sure that you will identify with some of the speakers’ comments.
The message is that breastfeeding is important for the health of mother and baby, and NL women should “try it, you won’t regret it”.
The videos are available here on our website, via our video viewer. They are also available on our YouTube channel and will be released beginning this week on our Vimeo channel. Please view them and, more importantly, share them!
You won’t regret it
This celebrity-packed exploration of the choice of breastfeeding is an ideal video for any public event. A must-see for its entertainment value alone, this fast-paced video shares laughs, facts, personal thoughts, song and passion. As a group of celebrities begin by discussing the benefits of formula feeding, the conversation quickly twists. In the end, all agree, breastfeeding is the one parenting choice you won’t regret.
What Breasts Are For
Looking at breastfeeding from the perspectives of everyone ranging from young children to grandmothers, childless young women to fathers, this video is ideal for pregnant women and their support partners in a prenatal setting. There is someone for everyone to identify with as we explore the importance of breastfeeding and the risks of formula feeding. This video will lead viewers to think about “what breasts are for.”
This short video addresses why women make the personal choices they do around infant feeding. Discussions include the importance of local culture and support; the role of grandparents and partners; and the mothers’ considerations regarding freedom and confidence. Ultimately, breastfeeding is encouraged for health and convenience. This video may be used to open the dialogue on breastfeeding among pregnant women, their partners and those who may influence them.