• Stubborning Our Way Through: Breastfeeding and NICU

    Posted by: Erica Parrill

    In total, we spent 56 days in the NICU at the IWK. I fought to breastfeed. I got clogged ducts. I even went back to work for a short period. It was exhausting, but the support of the nurses and my husband certainly pulled me through. Read More...

  • I support you... all of you

    Posted by: Andreae Callanan

    I've had people describe me as “pro-breastfeeding” before, and of course I am, but that doesn't mean I'm anti-everything else. If I'm pro-sandwich, does that mean I'm anti-soup? Of course not. Read More...

About Baby-Friendly

Baby-Friendly Newfoundland and Labrador (NL) is the primary forum for protecting, promoting and supporting NL families during pregnancy and in the first years after birth. The website is directed at pregnant women, mothers and their families. The goal of the site is to support parents in choosing and continuing to breastfeed.

We offer accurate information with local resources and ways to get help and support. We also provide the following information, features and links:

The babyfriendlynl.ca website and the poster campaign are initiatives that the Baby-Friendly Council of Newfoundland and Labrador is working on with our regional breastfeeding partners.

You’ll See Plenty of Strange Things: The Posters
Perhaps you’ve noticed one of our posters in a hockey arena, school, college, Memorial University, community centre, shopping mall, business or at your doctor’s office or public health centre? These are the showcase items in our public awareness campaign.

You’ll see plenty of strange things….breastfeeding isn’t one of them is a fun, humorous campaign designed to promote public acceptance of breastfeeding. The posters touch on the positive health benefits of breastfeeding, but focus more on minimizing the stigma about breastfeeding in public. It’s all about building confidence in women to breastfeed! Through this public awareness campaign we hope to encourage the families of pregnant women and the communities in which they live to support new mothers and give them the confidence they need to breastfeed anytime, anywhere.

The posters are available at your local public health office for display within the community or at community events.

About The Baby-Friendly Council of Newfoundland and Labrador

The Baby-Friendly Council of NL (previously known as the Breastfeeding Coalition of NL), established in 1992, is an interdisciplinary committee with representatives from all regions in the province strongly committed to increasing the initiation and duration of breastfeeding. The Newfoundland and Labrador Provincial Perinatal Program (NLPPP) evolved as the lead agency supporting the ongoing work of the Council, of which the Provincial Breastfeeding Consultant is chair, and is supported by the Department of Health and Community Services (DHCS).

The Baby-Friendly Council, in affiliation with the Breastfeeding Committee for Canada, is the designated provincial body to monitor the implementation of the Baby-Friendly Initiative (BFI) in Newfoundland and Labrador. The BFI is a global campaign of the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF). This campaign recognizes that implementing best practices in health and community services is crucial to the success of programs that protect, promote and support breastfeeding. Various contracts are awarded to the Baby-Friendly Council from the DHCS that are administered through and managed by the NLPPP.

  • see_the_posters

    Check out the new breastfeeding awareness campaign to encourage more public acceptance and support for breastfeeding in Newfoundland and Labrador.