World Breastfeeding Week

Celebrated in Canada every year from October 1-7


STAY TUNED FOR 2016 details!


From 2015:

World Breastfeeding Week (in Canada) will be celebrated October 1-7,

In Newfoundland and Labrador, this year’s theme is: “Breastfeeding…Making it Work”.  This theme focuses on the importance of supporting families at the community level, especially in the early weeks, when both mom and baby are learning how to breastfeed.

The goal is to support Newfoundland and Labrador mothers with starting and sustaining breastfeeding. Mothers are challenged with trying to balance work and family life, and therefore employers and the community at large can all have a role in supporting breastfeeding families.

This year the Baby-Friendly Council of NL will continue with the implementation of “Making Breastfeeding Your Business NL Toolkit”, developed specifically for local businesses and community organizations. The Toolkit promotes and supports breastfeeding at a community level, as well as supports business/organization employees when returning to work after a maternity/parental leave.

Baby-Friendly NL would also like to highlight other initiatives that help increase breastfeeding initiation and duration rates in NL. These initiatives include the importance of “delaying the bath” in the first 24 hours after birth and placing baby “skin to skin” in the early days.

Skin-to-skin resource
No Bath for the First 24 Hours Poster

News Release from Department of Seniors, Wellness and Social Development

News release: Province Celebrates World Breastfeeding Week

World Breastfeeding Week 2015 in NL, Promotional Video

This educational video features breastfeeding moms and supportive family members from across Newfoundland and Labrador. Thanks for all of the photo submissions over the Baby-Friendly NL Facebook Page! This video will be used in public health offices throughout the province.

“Make Breastfeeding Your Business” Toolkit

The theme of this year’s World Breastfeeding Week in NL is “Breastfeeding…Making it Work”. This is a great opportunity to encourage businesses throughout the province to support breastfeeding. The “Make Breastfeeding Your Business” toolkit contains a window sticker “WELCOME! You can breastfeed here”, as well as other resources that can help businesses become more breastfeeding friendly. Click here to view the Toolkit contents or to order a kit for your business. Let’s work together to help support breastfeeding moms and families across Newfoundland and Labrador!

Check out the following YouTube video about the “Making Breastfeeding Your Business” campaign:

Press Release for EVENT on Oct 2, 2015 Breastfeeding Celebration on Confederation Hill, St. John’s NL

PDF:  Media Release World Breastfeeding Week 2015

Media Release World Breastfeeding Week 2015_Page_1   Media Release World Breastfeeding Week 2015_Page_2

Breastfeeding Celebration, October 2, 12-1pm, Confederation Hill
Baby-Friendly NL, Breastfeeding Support-NL, along La Leche League (St. John’s and Paradise groups) invite you to attend a breastfeeding celebration for World Breastfeeding Week 2015!

We are hoping to gather as many women (and supporting family members!) as possible to breastfeed all at once (with concurrent events scheduled in other parts of the province) on Friday Oct 2, 12-1 pm in the East Block of the Confederation building.


  1. To celebrate breastfeeding and World Breastfeeding Week’s theme… to support women to combine breastfeeding and work. Whether a woman is working in the formal, non-formal or home setting, it is necessary that she is empowered in claiming her and her baby’s right to breastfeed.
  2. To thank the provincial government for continued funding to protect, promote and support breastfeeding families.

e have permission to congregate in front of the East Block of the Confederation Building, as well as permission go inside the front lobby of East Block on FRIDAY, OCTOBER 2 for our event from 12-1pm (if the weather is good we will stay outside). We can sit on the grass outside, but you can also bring something to sit on if you prefer (it might be good to have something to sit on if we go inside). We also have someone to play accordion to liven up the atmosphere!

Mark your calendars …and check our Facebook Events page periodically for updates (Link: . We will discuss practical aspects such as parking, promotion, media spokes people, picture disclaimers, etc.

Pictures from Breastfeeding Celebration on Confederation Hill – October 2, 2015

We had a fantastic turn out for the Breastfeeding Celebration on Confederation Hill on October 2! Thanks to all the moms, babies, partners, families, and community partners that joined us for a wonderful event.  Below are a few pictures from the event.  For complete coverage, please visit our Facebook page.















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World Breastfeeding Week 2015 Proclamation in Corner Brook
Pictured below: The signing of the World Breastfeeding Week Proclamation at Corner Brook City Hall with Deputy Mayor Staeben. Thank you to the City of Corner Brook for your continued support of breastfeeding in our Community!


Clarenville Moms Celebrate World Breastfeeding Week
A group of Clarenville and area mothers gathered at the wharf on Marine Drive in support of World Breastfeeding Week. For complete details, please read the complete article here.

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Photo credit: Kevin Curley

Bay of Islands Organization for Breastfeeding Support (BOOBS) World Breastfeeding Week Celebration

Photo credit for BOOBS World Breastfeeding Week celebration: Robyn La Rose

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World Breastfeeding Week (in Canada) will be celebrated October 1-7, 2015. In Newfoundland and Labrador, this year's theme is: "Breastfeeding...Making it Work". Click below for more information about events and how you can join the celebration!

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