The information contained in the babyfriendlynl.ca website is for general information purposes only. The Newfoundland and Labrador Provincial Perinatal Program (NLPPP) makes no representations or warranties, express or implied, about the completeness, accuracy, reliability, suitability or availability of the information, products, services, or related graphics contained on this website or any website available or accessed through this website. Any reliance you place on such information is therefore strictly at your own risk. Information is not intended to provide health care advice or as a substitute for consulting with your own physician. Health concerns should be discussed with a health care professional.
Baby-Friendly Newfoundland and Labrador complies with the International Code of Marketing of Breastmilk Substitutes (WHO/UNICEF, 1981) – ”the Code” and relevant World Health Assembly Resolutions.
What is the Code?
The Code is a set of recommendations to regulate the marketing of breastmilk substitutes (e.g. infant formula), feeding bottles and artificial nipples. It also applies to foods marketed to infants under six months of age. The Code aims to provide safe and adequate nutrition for all infants and young children, and to protect breastfeeding. If babies are not breastfed the Code recommends that they are fed safely on the best available nutritional alternative.
The Code does not ban the sale of formula. The Code is a tool to support mothers to make an informed decision about infant feeding( including complete, unbiased information about the benefits of breastfeeding and risks and costs associated with not breastfeeding) based on impartial information and free of commercial influences. The improper marketing and promotion of infant formula and related products can undermine breastfeeding and has contributed to a global decline in breastfeeding and in exclusive breastfeeding rates.
The Code was enacted in 1981 and since that time, subsequent WHA resolutions have been passed to strengthen the Code. All of the resources included on Baby-Friendly NL website are Code compliant.
PLEASE NOTE: The blog section of the website may include links to external sites that may not be Code compliant. This is usually done to illustrate a point or comment on a breastfeeding or infant feeding issue. Comments or content posted by users in the response section of the blog or on Facebook and Twitter come from the persons posting the comments and do not necessarily reflect the views of Baby-Friendly Newfoundland and Labrador.